AxiTrace is a marketing analytics platform for e-commerce stores on Shopify, WooCommerce, Shopware 6 and Magento 2. It records every order and visit with first-party, server-side tracking and ties each order to the click that brought it. This connector lets Claude answer questions with that data instead of guesses.
What you can ask:
- Revenue, orders, ad spend, ROAS and conversion rate for any date range, compared with the previous period or a year earlier
- Which traffic sources and channels earn money: Google Ads, Meta, TikTok, Microsoft Ads, organic search, email, AI assistants and more
- Campaign performance with spend from the ad platform next to revenue from real orders
- First click, last click and data-driven attribution side by side
- The full journey of one order: every visit and ad click before the purchase
- Common conversion paths across channels
- Product performance, store health (conversion rate, average order value, add to cart rate) and organic search
- Leads and which leads turned into orders
- Ad fraud signals and the health of the Conversions API connections
- Ad-hoc questions through a flexible analytics query tool
Most tools are read-only. A small set of write tools manages leads (notes, statuses, linking an order), surveys and custom events; Claude asks you before using them. The connector never edits ad campaigns.
Access uses OAuth: you sign in to AxiTrace and choose the workspaces and permissions the connection gets. Buyer contact details are only returned when you grant that permission explicitly. The connector requires an AxiTrace account on a paid plan.
Details
Data AnalyticsSales And MarketingCommerce Shopping
