Dealer Insights
Dealer Insights connects your AI assistant directly to your dealership's marketing data. Ask questions in plain English and get answers grounded in your real numbers — website traffic, Google Ads and Meta campaign performance, inventory health, vendor performance, phone call activity, SEO rankings, and more. Instead of logging into five dashboards or waiting on a vendor report, just ask: How did my Google Ads perform last month? Which vehicles are shoppers viewing most? What share of my traffic is mobile? Is my conversion tracking working? Which models am I over-advertising? Built for dealers, GMs, and dealer-group operators: • Website & shopper behavior — traffic, device mix, engagement, lead conversions, CTA and form performance • Advertising — Google Ads and Meta performance, budgets and pacing, keyword quality, wasted spend • Inventory — current stock, aging, photo and price issues, sold-vehicle history, feed health • Vendors — how every advertising source is performing, with budget recommendations from Dealer Insights' analysis • Group rollups — compare stores, group-wide traffic and device mix (for dealer-group admins) • Reports & alerts — monthly and weekly reports, diagnostics, active alerts Every tool is read-only: your AI can look, never touch. Authentication uses OAuth — your Dealer Insights credentials are never shared with the AI provider. Requires an active Dealer Insights account (dealerinsights.com).
Details
https://mcp.dealerinsights.com/mcp · streamable-http
