KANE Moment Playbooks

ClaudeCommunityby KANE

KANE Moment Playbooks gives your AI a playbook for 58 moments a customer has with a brand, from the first ad they see to the day they leave. The map follows the whole journey (Discover, Consider, Commit, Wait, Arrive, Settle in, Return, Leave), plus friction moments like a 404 page or an out-of-stock notice, and public moments like a reply to a bad review that everyone else reads. Each playbook covers what the customer is feeling at that moment, the worry they won't say out loud, what the copy has to do, and what to leave out. It also carries the structure, voice notes, legal and claims guardrails, and the facts only your brand can supply. Those stay in [brackets], so nothing gets made up. Name the moment and your AI writes the copy in your brand's voice, using the brand material already in your chat. Then it checks the draft against that moment's yes-or-no list. Three tools: list_moments shows the journey map, or one stage of it. get_playbook returns the full playbook for one moment. check_moment returns the checks for one moment, for reviewing a draft. Two prompts come with it: write copy for a moment, and show the map. It's free and read-only, with no account and no sign-in. The server only ever receives the name of a moment. Your chat, your drafts and your brand material stay in your AI. The examples use Kettlebird, a sparkling tea brand KANE built for demos. Made by KANE, a brand and strategy firm in Princeton, New Jersey.