Paramark

ClaudeCommunityby Paramark

The Paramark connector gives Claude read access to the marketing measurement data in your Paramark account. Available data - Marketing Mix Modeling (MMM) reports: incremental contribution, spend, cost per incremental outcome and incremental return on ad spend, per channel, by week, month or quarter, for any published report. - Live MMM output: the same measures for the periods since the last published report, with incomplete periods flagged. - Experiment designs: the power curve of each design, showing the probability of detecting a given lift. - Experiment results: measured lift per test cell, with treatment windows, control markets and spend in test locations. - Model inputs: spend and impressions per channel, and target metrics over time.